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Rainbow-wrapped Bluebikes for Pride Month

Bluebikes wear rainbow colors for Pride MonthBluebikes wear rainbow colors for Pride Month.

For every ride in June, Blue Cross will donate $1 to support LGBTQ+ health care at Fenway Health

In celebration of Pride Month and in conjunction with the 50th anniversary of Boston Pride, Blue Cross Blue Shield of Massachusetts has unveiled 100 Bluebikes wrapped in a rainbow pride-themed design. 

The “Blue Cross Proud” bikes will be integrated through June across the Bluebikes system’s 10 municipalities: Arlington, Boston, Brookline, Cambridge, Chelsea, Everett, Newton, Revere, Somerville and Watertown. Blue Cross is the title sponsor of Bluebikes, metro Boston’s public bike-share system. Bluebikes is owned by the municipalities and operated by Lyft.

As part of the monthlong initiative and to reflect its continued support of LGBTQ+ pride, Blue Cross will donate $1 for every ride taken on pride-themed Bluebikes through June to Fenway Health in Boston.

Committed to supporting the LGBTQ+ community

Blue Cross is a corporate sponsor of Fenway Health, which works to enhance the well-being of the individuals in its neighborhood, the lesbian, gay, bisexual and transgender community, people living with HIV/AIDS and the broader population through access to the highest quality health care, education, research and advocacy.

Fenway was founded in 1971 by area residents, politicians and volunteer medical students who believed that “health care is a right, not a privilege.”

Stephanie Browne, vice president, talent acquisition, and chief diversity, equity and inclusion officer at Blue Cross, said in a June 1 news release:  “Blue Cross is committed to supporting the LGBTQ+ community and to creating a more equitable health-care system. We are excited to see the pride-themed bikes in the Bluebikes fleet this month. Although Pride festivities look different this year, we’re proud to use our Bluebikes sponsorship to raise awareness of LGBTQ+ equality and to continue our support of Fenway Health.”

The Blue Cross Proud bikes will be deployed within the more than 300 Bluebikes stations across the system through the end of June. This is the second time Blue Cross has used pride-themed bikes to support Fenway Health. In 2019, the company donated $1 for every ride on a pride-themed Bluebike, in collaboration with Lyft, to Fenway Health. 

Blue Cross is also a founding sponsor of the Massachusetts LGBT Chamber of Commerce and earlier this year received a perfect score on the 2021 Corporate Equality Index), a national bench-marking survey and report on corporate policies- and practices-related LGBTQ workplace equality, administered by the Human Rights Campaign Foundation.

“We are grateful to Blue Cross for its ongoing commitment to Fenway Health and our mission,” said Ellen LaPointe, chief executive officer at Fenway Health. “It’s exciting to know that 100 pride-themed Bluebikes will be deployed this month and that the community will have an opportunity to support our critical care, education, and advocacy in a unique way. We’re thankful that this initiative will help us continue to provide care to the LGBTQIA+ community.” 

Jeff Bellows, vice president of corporate citizenship and public affairs at Blue Cross, said: “It is important to Blue Cross that we identify meaningful ways to support the LGBTQ+ community and make health care more inclusive and accessible. We’re thrilled to have the opportunity to make an impact through a donation to Fenway Health during Pride Month and look forward to continuing to support Fenway Health’s mission.”

Blue Cross is in the fourth year of a six-year Bluebikes title sponsorship, which launched in May 2018. Through its partnership with the municipal owners of Bluebikes, Blue Cross continues to support system growth and accessibility, including station expansions, upgrades and additional bikes.


May 20, 2021: Town named silver-level bicycle-friendly community


This news announcement was published Tuesday, June 1, 2021.

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