How to make it a success
The Family Arts Area will have interactive games and crafts.
To make it a success, consider becoming a supporter of the all-day bash with bucks. I am.
If you do, you can get something in return: recognition.
If you do, Arlington gets something, too: a party that helps deepen who we are. We are not another Boston suburb whose sidewalks contract nightly as we hide behind our TVs at home. (Are we?) At times, we rock and step out for moments of joy that music brings. (Don’t we?)
I’ll turn 71 that day, but I’m still the kid. Arlington is 147 years old.
It’s not time for me settle back yet, to retire, and if our town has settled in some of its ways, it’s time for Old Menotomy get up and dance.
Businesses increase visibility
In addition, the party can bring visibility to your business. Last year, more than 1,500 visitors from Arlington and the Greater Boston area attended the event.
Press included three “best bet” picks in The Boston Globe, four weeks of articles in The Advocate and ongoing publicity from May to July at YourArlington. The Arlington Alive website, highlighting sponsors’ logos and links, had more than 2,500 unique visitors and was linked to by more than 70 websites.
Business sponsors for this year’s event will benefit from a robust marketing campaign, including:
• A full-page color ad in the Arlington Shopper and its sister publications in surrounding communities-Lexington, Bedford, Belmont, Winchester and Woburn, with a total circulation of more than 80,000
• A direct email from the subscription event site WhoFish, sent to more than 12,000 subscribers in Arlington, Lexington, Bedford, Belmont, Winchester and Woburn
• Pole banners in Arlington Center promoting the Summer Arts Block Party
• Promotion via print (posters and fliers) and online (website links and social media)
From sponsoring a performance stage, to offering discounts to shop or dine at a hosted table, there are a variety of options to visibly brand your business as part of the Arlington Alive Summer Arts Block Party, reach new clients and encourage attendees to learn more about and/or visit your place of business.
Levels of support, what you get
To get the party started, here are the amounts at which a business can help and what they money gets them:
Executive Producer, $1,500
• Exclusive branding on pole banners hanging in Arlington Center
• Exclusive main-stage branding
• Executive producer credit in all print materials
• Complimentary booth space day of the event at the Merchant’s Corner
• Preferred logo size and placement on all advertising platforms, including posters and website
• Main-stage acknowledgments of your partnership through-out the day
Associate Producer, $750
• Exclusive branding at second stage or evening stage
• Associate producer credit in all print materials
• Complimentary booth space day of the event at the Merchant’s Corner
• Preferred logo size and placement on all advertising platforms, including posters and website
• Main-stage acknowledgments of your partnership throughout the day
Arts Benefactor, $500
• Branded signage at the arts promenade of artisan/crafter booths
• Complimentary booth space day of the event at the Merchant’s Corner
• Logo on all advertising platforms, including posters and website
• Main-stage acknowledgements of your partnership through-out the day
Arts Supporter, $250
• Your logo on all advertising platforms, including posters and website
• Complimentary booth space day of the event at the Merchant’s Corner
• Main-stage acknowledgments of your partnership throughout the day “Merchants Corner” Arlington business, $125 (non-Arlington-based, $175)
• 8-by-10 booth space day of the event at the Merchant’s Corner
• Your business name in the program
Food Artist $275
• Booth to sell food at the Food Pavilion
• Your logo and business on the website and in the program.
Your sponsorship is tax-deductible to the extent of the law.
For more information, visit www.ArlingtonAliveMa.org/
To be a sponsor, click here >>
To sign up as an artist, click here >>
This program is supported in part by a grant from the Arlington Cultural Council, a local agency which is supported by the Massachusetts Cultural Council, a state agency.
Organizing sponsors are the Arlington Committee on Tourism and Economic Development (ATED) and the Arlington Center for the Arts.
Email Tom Davison at Tom at ArlingtonAliveMA.org.
May 15: Arlington Alive offerings are summerlong
This viewpoint was published Saturday, May 17, 2014, and updated June 9.
