YourArlington.com is a Web site devoted to local news and information about Arlington. Managed by Bob Sprague, a former editor of The Advocate who has worked at the Globe and Herald, YourArlington is a growing news resource for our town. From December 2006, when it launched, until now, the site has seen its page views expand 17 times -- from 21,113 in January 2007 to 372,749 in March 2010.
Consider this: These serious surfers seeking Arlington news also could be viewing your advertisement.
We would like to help you use this effective way of reaching local customers by offering opportunities to advertise via online ads, classified, or, in the future, on the site's new online business directory. You will pay the introductory rates in a variety of categories. To be an advertiser on YourArlington, you are invited to register.
To learn about the sizes and positions of ads and their rates, as well as our policy, click here >>
When you advertise with YourArlington, you will have the benefit of OpenX, which includes a tracking system that provides details about how often surfers click on your ad. Newspaper companies may claim a certain number of readers. An online news site provides an exact accounting.
Reaching the Greater Arlington/Medford Area
YourArlington and InsideMedford.com partner to bring advertisers to an even larger audience. Combined, both Web sites reach 28,000 people each month in the Arlington/Medford area. A discounted rate is available to advertise on both sites.
Hits since 2008
Month
Unique visitors
Number of visits
Pages
Hits
Jan. '08
4,499
13,258
59,762
677,810
Feb '08
4,814
15,785
75,077
717,737
June '08
5,974
14,174
96,892
1,382,751
Aug '08
6,190
16,645
155,896
1,669,861
Sept '08
6,042
16,832
198,688
2,130,661
Dec '08
4,583
11,243
266,084
2,236,405
Mar '09
6,360
18,390
207,705
2,733,454
Apr '09
6,148
18,167
180,677
2,736,764
June '09
3,060
9,401
108,668
1,672,477
July '09
3,500
9,213
105,179
1,438,195
Aug. '09
2,833
7,427
78,828
931,521
Sept.'09
2,973
7,143
74,176
621,983
Oct.'09
4,304
10,393
112,439
751,864
Nov. '09
5,808
13,879
153,102
963,028
Dec. '09
4,259
11,421
129,076
765,380
Jan. '10
5,829
14,675
206,464
839,306
Feb. '10
5,822
16,609
289,283
1,057,808
March '10
7,084
21,342
372,749
1,493,675
April '10
7,375
19,954
274,632
1,166,150
May '10
8,078
20,764
243.073
1,232,173
June '10
7,662
19,995
228,274
1,107,707
July '10
7,154
18,343
131,494
1,216,417
Last Updated ( Thursday, 12 August 2010 14:06 )
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Boston.com has expanded its successful hyperlocal network of Web sites, Your Town, to two more Massachusetts communities -- Arlington and Dedham -- and is linking regularly to stories published at YourArlington.com. See www.boston.com/yourtown/arlington/.
What's going on just up Mass. Ave. in Cambridge? Find out at Cambridge Day, a site of news and opinion managed by Marc Levy. Advocate readers may recall Levy, a reporter for the weekly in 1994-95.
YourArlington.com is an experiment in community journalism dedicated to reporting news about Arlington, Mass., and the Arlington-related views of its residents. The experiment not unique but is part of a nationwide movement called "citizen journalism." The phrase gained currency through We the Media, a 2004 book by Dan Gillmor. This kind of journalism encourages members of a community to write about that community. The writing may be reporting, or it may be opinion.