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Written by Publisher    Sunday, 04 July 2010 01:00    PDF Print E-mail
How to advertise on YourArlington

Dear Arlington advertiser:

Advertising logoYourArlington.com is a Web site devoted to local news and information about Arlington. Managed by Bob Sprague, a former editor of The Advocate who has worked at the Globe and Herald, YourArlington is a growing news resource for our town. From December 2006, when it launched, until now, the site has seen its page views expand 17 times -- from 21,113 in January 2007 to 372,749 in March 2010.

Camera logoConsider this: These serious surfers seeking Arlington news also could be viewing your advertisement.

We would like to help you use this effective way of reaching local customers by offering opportunities to advertise via online ads, classified, or, in the future, on the site's new online business directory. You will pay the introductory rates in a variety of categories. To be an advertiser on YourArlington, you are invited to register.

To do that, follow these instructions >>

  • To learn about the sizes and positions of ads and their rates, as well as our policy, click here >>
  • When you advertise with YourArlington, you will have the benefit of OpenX, which includes a tracking system that provides details about how often surfers click on your ad. Newspaper companies may claim a certain number of readers. An online news site provides an exact accounting.

    Reaching the Greater Arlington/Medford Area

    YourArlington and InsideMedford.com partner to bring advertisers to an even larger audience. Combined, both Web sites reach 28,000 people each month in the Arlington/Medford area. A discounted rate is available to advertise on both sites.

    Hits since 2008
    Month
    Unique visitors
    Number of visits
    Pages
    Hits
    Jan. '08
    4,499
    13,258
    59,762
    677,810
    Feb '08
    4,814
    15,785
    75,077
    717,737
    June '08
    5,974
    14,174
    96,892
    1,382,751
    Aug '08
    6,190
    16,645
    155,896
    1,669,861
    Sept '08
    6,042
    16,832
    198,688
    2,130,661
    Dec '08
    4,583
    11,243
    266,084
    2,236,405
    Mar '09
    6,360
    18,390
    207,705
    2,733,454
    Apr '09
    6,148
    18,167
    180,677
    2,736,764
    June '09
    3,060
    9,401
    108,668
    1,672,477
    July '09
    3,500
    9,213
    105,179
    1,438,195
    Aug. '09
    2,833
    7,427
    78,828
    931,521
    Sept.'09
    2,973
      7,143   
      74,176   
    621,983
    Oct.'09
    4,304
    10,393
    112,439
    751,864
    Nov. '09
    5,808
    13,879
    153,102
    963,028
    Dec. '09
    4,259
    11,421
    129,076
    765,380
    Jan. '10
    5,829
    14,675
    206,464
    839,306
    Feb. '10
    5,822
    16,609
    289,283
    1,057,808
    March '10
    7,084
    21,342
    372,749
    1,493,675
    April '10
    7,375
    19,954
    274,632
    1,166,150
    May '10
    8,078
    20,764
    243.073
    1,232,173
    June '10 7,662 19,995 228,274 1,107,707
    July '10 7,154 18,343 131,494 1,216,417


    Last Updated ( Thursday, 12 August 2010 14:06 )
     

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    MEDIA

    InsideMedford: News next door

    InsideMedford logoGrab some Medford news -- it's at your fingertips. To find out what this local-news Web site devoted to Medford news is up to, click here >>

    Advertise on both sites and have the benefit of more than 20,000 unique visitors a month.


    Read More...

    Boston.com partners with YourArlington

    Your Town/ boston.com logoBoston.com has expanded its successful hyperlocal network of Web sites, Your Town, to two more Massachusetts communities -- Arlington and Dedham -- and is linking regularly to stories published at YourArlington.com. See www.boston.com/yourtown/arlington/.


    Read More...

    Cambridge Day: News just up Mass. Ave.

    Cambridge Day site flagWhat's going on just up Mass. Ave. in Cambridge? Find out at Cambridge Day, a site of news and opinion managed by Marc Levy. Advocate readers may recall Levy, a reporter for the weekly in 1994-95.


    Read More...

    About YourArlington

    Bob SpragueYourArlington.com is an experiment in community journalism dedicated to reporting news about Arlington, Mass., and the Arlington-related views of its residents. The experiment not unique but is part of a nationwide movement called "citizen journalism." The phrase gained currency through We the Media, a 2004 book by Dan Gillmor. This kind of journalism encourages members of a community to write about that community. The writing may be reporting, or it may be opinion.


    Examples of citizen journalism:

    WestportNOW || On YouTube || All Voices || CentralMassNews.com (via Dan Kennedy)

    Citizen journalist guide to legal issues



    Read More...

    REGENT

    Regent logo

    The Regent Theatre on Medford Street is Arlington's showplace of stars.

    For an up-to-date listing to know what's on stage what's coming, go to www.regenttheatre.com.

    BENN CRAIG'S ARLINGTON SHOTS

    Camera logo

    Arlington resident Benn Craig adds photos of Arlington to his blog. See them here >>

    A.J. Liebling: "Freedom of the press belongs to those who own one."
    YourArlington.com